What Society’s 90-Wine By-the-Glass Program Says About Restaurant Value

Melbourne restaurant Society has been named Australia’s Wine List of the Year for 2026, with its extensive by-the-glass program highlighting a broader shift towards flexibility and value in premium dining.

The Lucas Group venue took out the top honour at the 2026 Australia’s Wine List of the Year Awards, as well as Australia’s Best Capital City Dining Wine List, Best Wine List Victoria and Australia’s Best List of Wines by the Glass.

Its by-the-glass program features 88 wines, ranging from Australian producers to premium and rare labels that would typically require diners to commit to a full bottle.

A number are also available as smaller tastes or half-pours, giving guests greater control over both how much they drink and how much they spend.

That flexibility is becoming increasingly relevant as diners remain selective about discretionary spending while still seeking quality experiences when eating out.

Rather than relying solely on lower-priced wines or discounting, Society’s approach broadens access to premium bottles by reducing the financial commitment required to try them.

Its list allows diners to move from more accessible Australian wines to labels from producers including By Farr and Tolpuddle, as well as wines such as Mount Mary Pinot Noir, The Armagh and Penfolds Grange, without necessarily purchasing a full bottle.

Higher-end international wines are also available in smaller formats, opening up regions, varieties and producers that may otherwise sit outside a diner’s usual restaurant spend.

The model reflects a broader change in how value is being presented across restaurant beverage programs.

Smaller pours can make premium wines more accessible, while a wider by-the-glass selection can encourage guests to explore different wines across multiple courses rather than committing to a single bottle for the table.

It can also lower the barrier to trying unfamiliar producers, regions or varietals, particularly at the higher end of a wine list.

The trend extends beyond Society.

Australia’s Wine List of the Year Chair of Judges Toni Paterson MW identified smaller by-the-glass pours as one of the notable trends across the 2026 entries, pointing to their role in encouraging experimentation while keeping cost in mind.

The approach also shows how premium restaurants are creating more price points without repositioning their wine programs around cheaper bottles.

Tasting pours, half-glasses and curated premium-pour selections can all provide more flexibility, while wine preservation systems have made it increasingly practical to offer higher-value bottles by the glass with less risk around slower turnover.

Society’s wine operation remains exceptional in scale. Its cellar holds more than 10,000 bottles, while its award entry featured 1,650 wines.

However, the appeal of its by-the-glass program is not simply its size.

At a time when diners are paying closer attention to discretionary spend, the ability to choose a smaller pour, try a premium label or spend across several glasses instead of one full bottle is becoming a more important part of the value equation in restaurants.